The DIVE Tracking:

Digital Industry Value & Efficiency

We track digital marketing value and digital efficiency for the main investments in digital media for our clients and their industry.  Clients can make informed decisions, optimise their strategies, and outperform competitors in the digital world.

Strategic Client Benefits

• Enhanced Efficiency and Marketing Value - ROI: Through analysing paid digital media, organic activities, and martech, clients can increase their digital marketing efficiency and generate higher marketing value. Optimisation opportunities are identified, enabling refined strategies, improved targeting, and effective resource allocation, resulting in improved overall performance and ROI.

• In-depth Competitor Insights: Clients gain a competitive edge by comparing their digital marketing performance to industry peers. This comprehensive benchmarking allows for identification of strengths and potential improvements.

• Strategic Optimization Opportunities: The DIVE engine™ uncovers actionable insights for optimizing campaigns, targeting, and resource allocation across paid digital media, organic activities, and MarTech. Leveraging these opportunities enhances overall digital marketing performance, generates higher marketing value, and drives better business outcomes.