Reporting and Products.
Harnessing Data Science for Marketing Excellence
The DIVE Tracking:
Digital Industry Value & Efficiency
We track digital marketing value and digital efficiency for the main investments in digital media for our clients and their industry. Clients can make informed decisions, optimise their strategies, and outperform competitors in the digital world.
Strategic Client Benefits
Enhanced Efficiency and Marketing Value - ROI: Through analysing paid digital media, organic activities, and martech, clients can increase their digital marketing efficiency and generate higher marketing value. Optimisation opportunities are identified, enabling refined strategies, improved targeting, and effective resource allocation, resulting in improved overall performance and ROI.
In-depth Competitor Insights: Clients gain a competitive edge by comparing their digital marketing performance to industry peers. This comprehensive benchmarking allows for identification of strengths and potential improvements.
Strategic Optimization Opportunities: The DIVE engine™ uncovers actionable insights for optimizing campaigns, targeting, and resource allocation across paid digital media, organic activities, and MarTech. Leveraging these opportunities enhances overall digital marketing performance, generates higher marketing value, and drives better business outcomes.
Competitve AI Score
Our analysis model, Deep DIVE engine™, automatically measures the following 6 perspectives of AI implementation on each individual site for companies in 30+ industries. We have identified a large variation to what extent companies are using AI within the following areas that we are measuring to get more successful in digital marketing.
Product and consulting
DIVE Tracking and Industry Positioning
Digital marketing value and efficiency
Industry positioning and in-depth drill downs
Monthly reporting and quarterly follow up meetings
DIVE Analytics
Digital media audit, including Google SEM-audit and media negotiations
Mathematical Attribution.
Benchmarking & digital marketing optimisation.
DIVE Consultancy
Digital marketing strategy.
MMM and sales modelling, KPI-settings and ROI enhancement.
Digital Due Diligence.